An ecosystem for businesses: software, workflows and an agency as the interface

This release is also available in German.

Palma de Mallorca, 3 October 2026. newways.consulting has released a new film about what the agency has been building for years: an ecosystem for businesses in which software, workflows and agency work fit together. “The Line Goes On.” (“Die Linie geht weiter.”) runs 2:22 minutes, with the voice of owner Marco Lohmann, and shows three parts that complement each other: newways.suite for workflows and client contact, SENYA as a virtual social media manager, and the agency as the interface, with consulting, creative input and technical delivery, its own software developed in-house. The film is on YouTube (in German).

The idea is simple. A business does not need a large software landscape or a large agency to work professionally. It needs a few tools that reflect its everyday work, and a partner who sets them up, connects them and extends them when needed.

Three parts, one line

newways.suite: workflows and client contact. The suite takes a job from the first enquiry to the money in the bank: quote, order, project, time tracking, invoice, payment. The business's own clients get a client area: there they accept the quote with a signature, see the phases, tasks and files of their project and are notified when something changes. E-invoicing, a pay button on the invoice and an estate agent module are included in every plan. The suite starts at 19 euros net per user per month and can be tried free for 14 days, with no payment details required at sign-up.

SENYA: the virtual social media manager. SENYA is meant to take on the role that many businesses leave unfilled: a person who runs the social media presence every day. The software is designed to know what the business offers, reply in the brand's tone, ask the contact for consent when there is interest and hand qualified enquiries to the team. Posts and reels are to be made from the business's own photos, with planning and approval in the team. The agent core is built into the development version; before launch come the Instagram connection, test runs with real accounts and the required approvals. SENYA cannot be booked yet; launch pricing is planned from 79 euros per month. Anyone who wants to be there at the start can register interest at senya-app.eu.

newways.consulting: the interface. The agency connects the two with what software cannot provide: the view from outside. Brand, website, film, social media, strategy and sales come from one source, and the agency develops its own software itself. That shows in the suite and in products such as BeachPass Mallorca, an app for iPhone and iPad built in-house. Marco Lohmann leads every project himself, from the first conversation to go-live.

What this costs a small business

The ecosystem is not only for larger companies. Any business can combine any of the tools with agency work without a large budget. An example for a small business, all prices excluding VAT:

• newways.suite, Basis plan, one user: 19 euros per month. Quotes, orders, invoices and the client area are covered; the business's own clients access the client area free of charge and do not count as users. With annual payment, twelve months cost as much as ten.
• SENYA, Start plan: planned at 79 euros per month, once SENYA can be booked. One business, one Instagram account, one user.
• Website: a one-off fee from 1,490 euros net, online within 14 days, maintenance included. A free design comes first; the build goes ahead only once the client is happy with it.
• Agency services as needed: a film, a campaign, monthly social media management until SENYA can be booked, or advice on workflows or AI. The initial analysis is free and without obligation.

Based on today's suite prices and the planned SENYA price, a sole trader pays 98 euros net per month for the two tools; a business with three users in the suite pays 136 euros net. The website is paid for once, and agency services only when they are needed. What is not needed is not booked.

The critical view from outside

Software reflects workflows, but it does not question them. That is the agency's job. It starts with the initial analysis: a conversation, a look at the workflows, an honest assessment. From that comes the sweet-spot map, which marks where design, technology and strategy drift apart in a business and where they come together. Consulting happens in short steps with visible results; what works stays, and what does not is changed.

Marco Lohmann, owner of newways.consulting:

“Most businesses do not have a tool problem, they have a connection problem. The enquiry arrives on Instagram, the quote is written in another program, the invoice in a third, and the website knows nothing about any of it. We run one line through all of it: one job, one client area, one point of contact.”

And on the agency's role:

“Software decides nothing, and it cannot see whether a workflow makes sense in the first place. That takes someone from outside who asks questions. That view is our contribution, and in the first conversation it costs nothing.”

The film

“The Line Goes On.” is the fourth part of the agency's brand film series after “The Pen.” (“Der Stift.”), “The Dot.” (“Der Punkt.”) and “The Line.” (“Die Linie.”). A pen with a gold tip draws the line from the brand across the clients' websites to the suite, to SENYA and to BeachPass, and ends in the sweet-spot map: three circles for design, technology and strategy slide over one another, and in their intersection lies the gold dot from which the agency's mark emerges at the end. The film is on the agency's home page and on YouTube.

Request an initial analysis: www.newways.consulting/en/. Try the suite: suite.newways.consulting/buchen.

About newways.consulting

newways.consulting is an agency for brand and design, web design, film and content, social media, strategy with AI and sales, based in Palma de Mallorca (Santa Catalina). The agency works for companies in German-speaking countries, in Spain and internationally, in German, English and Spanish. The owner is Marco Lohmann, self-employed since 2002. The agency's own products are the software newways.suite, the social media software SENYA (coming soon) and the app BeachPass Mallorca.

Press contact

• Marco Lohmann, newways.consulting
• Monsenyor Palmer 1, 07014 Palma, Illes Balears, Spain
• mlo@newways.consulting
• +34 871 242 440

Images: stills from the film and screenshots of newways.suite with sample data are available in print resolution on request.