Palma de Mallorca · Clients across Europe

Where AI, process
and brand meet.


Most companies buy technology, streamline operations and build their brand as three separate exercises. The value sits in the overlap. That is where we work — since 2002.

Free · no obligation · one point of contact

Consulting assistant Is AI worth it for a business of 12 people? Ask your own question

Three fields, one intersection


The sweet spot is not a slogan.
It is the method.

An AI project rarely fails on the technology. It fails on a process that cannot carry it — or on a brand that suddenly sounds like someone else.

  • Technology & AI

    What you can automate — and what you had better not.

    • Assessing AI readiness and use cases
    • Assistants and automation in daily operation
    • Data situation, tooling, feasibility
  • Process design

    First the method, then the tool.

    • Mapping and stripping back workflows
    • Handovers between marketing, sales and IT
    • Metrics that can carry a decision
  • Brand & sales

    Efficiency without conviction is merely cheaper.

    • Positioning and brand architecture
    • Presence, content, campaign logic
    • Sales and brand as one system

Company film · 1:58

The future is your canvas.

From the first handprint on a rock face to the tool in your hand: two minutes on what we build — and why it belongs to you.

The film starts only when you click. Until then no connection to YouTube is made.

Services


Four fields.
One system.

Taken separately, the four rarely solve a problem. Together they add up to a decision that holds: what you automate, what the workflow behind it looks like, and how both sound like your organisation.

All services in detail
  • Knowledge
    Meeting Ideas

    since 2002
  • 01

    Technology & AI

    What you can automate — and what you had better not.

    • Assessing AI readiness: data, workflows, decision paths
    • Selecting use cases and ranking them by effort and benefit
    • Bringing assistants and automation into daily operation
    • Saying so plainly when something is not worth doing

    Assessed use cases instead of a platform decision on a hunch.

  • 02

    Process design

    First the method, then the tool.

    • Mapping and stripping back workflows
    • Clarifying roles, responsibilities and decision paths
    • Handovers between marketing, sales and IT
    • Defining metrics that can carry a decision

    A workflow you can describe — the precondition for any automation.

  • 03

    Brand & marketing

    Efficiency without conviction is merely cheaper.

    • Positioning and brand architecture
    • Brand core, stance and tone of voice
    • Presence, content and campaign logic
    • Brand inside product, interface and service touchpoints

    Two scales — a corporate portfolio and a business with eight people. The same questions behind both.

  • 04

    Sales consulting

    A brand that does not hold up in a sales conversation is decoration.

    • Sales structure and sales process
    • Lead qualification and marketing → sales handover
    • CRM use, quoting and follow-up routines
    • Sales arguments derived from the brand

    A path on which no enquiry gets left lying around.

The first step


Ask first.
Book a call later.

The assistant knows how we work, our four fields of practice and the usual places things go wrong — in AI projects as much as in brand, sales and internal structure. It answers in plain language. What it does not know, it says.

No sign-up, no email address, no sales call. Answers are an initial assessment, not binding advice.

Consulting assistant · newways.consulting

Hello. I answer questions on AI, processes, brand and sales — honestly and without a sales pitch. What are you working on?

Frequent questions

What does the initial review cost?

Nothing. The first conversation and the assessment are free and without obligation. A price only comes up once the scope and goal of a project are clear.

How do I know whether our processes are ready for AI?

Three things: the workflow can be described, the relevant data sits in one place, and someone is authorised to decide on the outcome. If one is missing, the process work comes first.

How long does a pilot take?

One use case, six to eight weeks, one measurable result. No rollout on a hunch.

Do you work with clients in Germany?

Yes. The office is in Palma de Mallorca; the work takes place in Germany, Spain and across Europe — same time zone, German as the project language, Spanish and English as working languages.

Do you only advise on AI?

No. The sweet spot is the intersection of technology and AI, process design, and brand, marketing and sales. Taken separately, the three rarely solve a problem.

What makes newways.consulting different from an agency?

One point of contact with more than 20 years of agency and industry experience, behind him a curated network of specialists rather than an agency façade.

How we work

Four steps.
In this order.

  1. 01/04

    Initial review

    One conversation, a look at how you actually work, an honest assessment. Free and without obligation — including when the answer is: not yet.

    Takes · one meeting
  2. 02/04

    Sweet-spot map

    We mark where technology, process and brand pull apart in your organisation. This map is the basis for a decision, not a proposal.

    Result · one map
  3. 03/04

    Pilot

    One use case, six to eight weeks, one measurable result. No rollout on a hunch, no platform nobody asked for.

    Takes · 6–8 weeks
  4. 04/04

    Scaling

    What works grows — with your team, not around it. The knowledge stays in the building: we make ourselves dispensable, not indispensable.

    Goal · runs without us

Brand & marketing


Brand work is not
a budget line for later.

Twenty years in agency work taught me one thing: the effort involved differs enormously between a corporate group and a business with eight people. The questions behind it do not.

One word. Four companies.

Meridian

Tradition · standing · price

None of it is in the name. All of it is in the typeface. This is where brand work begins — long before the logo.

Corporate & brand

For brands with structure

When many people have a say, architecture decides.

  • Clarifying brand architecture and roles across the portfolio
  • Positioning against competitors who copy everything
  • Guidelines that agencies and departments actually use
  • International rollouts across countries and languages
  • Brand inside the product: interface, assistants, service touchpoints

Experience from beverage brands, international airports and hotels — Europe, Asia, the Arab Emirates.

SME & local

For businesses built on a handshake

You have a brand. You have simply never written it down.

  • Local positioning: why you and not the next one down the road
  • Bringing quotes, signage and vehicles into one line
  • A website and Google profile that produce enquiries, not clicks
  • Reviews and referrals as a system rather than a coincidence
  • Templates the team can use without calling an agency

Most recently: a relaunch for a painting and decorating firm with over 100 years of history in Hannover.

A logo is finished in two weeks.
A brand is the decision to behave
consistently for years.

Marco Lohmann Founder
Marco Lohmann, founder of newways.consulting
Marco Lohmann Founder

The person behind the network


Understand first,
then build.

Hey, Hallo, Hola, Hello — depending on where you are sitting. My name is Marco Lohmann.

You may not know me, but you almost certainly know one of my former clients. I have advised international brands on brand, tech, web and sales — and learned that the most expensive decision is rarely the wrong technology. It is the right one at the wrong time.

Today I bring that to the place where AI is forcing a great many decisions. I know how to lead interdisciplinary teams to a result. And I will tell you when a tool does not solve your problem.

Marco Lohmann and the network
  • 20+Years in marketing, sales and digital — on record since 2002.
  • 470+Projects for small and medium-sized businesses.
  • 25+Industries — from telecoms to the trades.
  • 1Point of contact. No account layer, no handing you on.

Milestones 2002 – 2026

  1. 2002

    Founded online agency & IT

    Started as an online agency and software specialist.

  2. 2005

    Own advertising agency

    Expanded with an in-house ad agency — around 60 SME and B2C clients.

  3. 2007

    E-Plus / BASE · Wacken Rocks

    Brand and sales projects in mobile telecoms, festival marketing.

  4. 2010

    Oettinger · 5,0 Original

    Brand management and trade marketing in the brewing industry.

  5. 2013

    International structure

    Partner agencies in Germany, Austria, Switzerland and the UAE.

  6. 2014

    Jim Beam — World Cup

    Nationwide brand promotion: concept, execution, retail.

  7. 2015

    Two international airports

    B2C software and app development.

  8. 2016

    Agency sale

    Successful sale of the agency group.

  9. 2018–25

    Real estate

    Projects and property marketing in Germany and Mallorca.

  10. 2026

    newways.consulting, Palma

    All competencies under one roof: AI, processes, brand, web — one point of contact, behind it a curated network.

References

More than 20 years with brands and mid-sized
companies of every kind.

  • OettingerOettinger2011
  • StratoStrato2010
  • BASEBASE2007
  • Wacken RocksWacken RocksFestival
  • emevoemevoMobility
  • Lohmann CanisLohmann Canis2026

Selected work

Four pieces from twelve years — from a corporate presence to the trade business round the corner.

  • Website relaunch for the Canis painting and decorating firm
    Canis painting & decorating2026 · Relaunch

    A firm with over 100 years of history in Hannover. A new presence, without spending the trust of three generations.

  • Jim Beam & Cola — World Cup promotion with code redemption
    Jim Beam & Cola2014 · Campaign

    World Cup promotion with limited edition, code redemption and fan rewards — concept, execution and retail in one pass.

  • Oettinger Hefeweizen — brand presence across desktop, tablet and app
    Oettinger Hefeweizen2011 · Brand presence

    A presence across desktop, laptop, tablet and app — at a time when that was still a decision rather than a given.

  • 5,0 Original — second brand with its own palette and campaign site
    5,0 Original2011 · Second brand

    A second brand with its own palette and campaign site — close enough to the house, far enough from the main range.

Workplace in Palma de Mallorca overlooking the bay and the cathedral

Location & reach


The desk is in Palma.
The projects are across Europe.

The office is in Santa Catalina, Palma de Mallorca. The work happens wherever the project is: Germany, Spain, Europe-wide. Same time zone, German or English as the project language, Spanish as a working language — and an island that turns out to be remarkably easy to reach.

Carrer d'Espartero 6 · 07013 Palma · Illes Balears

  • 01

    Remote — by default

    Same time zone as your organisation, German or English as the project language. Coordination runs the way it already runs: on a call, in a document, in the tool you use.

  • 02

    On site with you

    When the work calls for it — mapping workflows, workshops with the team, presenting to the leadership group. Germany, Spain, Europe-wide.

  • 03

    Away-day in Palma

    Two days away from the daily grind, in a place where nobody has to slip out to the next meeting. Office in Santa Catalina, overlooking the bay.

Direct flight to Palma, approximately

  • 1:50Zurich
  • 2:05Frankfurt
  • 2:05Munich
  • 2:15Düsseldorf
  • 2:15Vienna
  • 2:30Berlin
  • 2:35Hamburg

Closer than some train journeys inside one country. A workshop on Mallorca costs no extra travel day.

Our own work


Advice that builds nothing
stays theory.

So we build our own products. They run in production, not in a presentation — built with the same means we recommend to clients.

The first step


A grounded assessment
and an honest conversation.

Free and without obligation. You get an assessment, not a presentation.

  • Free of charge
  • No obligation
  • One point of contact
  • Since 2002

“New perspectives produce solutions. You get the first one from me personally.”

Marco Lohmann Founder
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