For agencies · White-label and partnership
White-label partner for agencies.
Our expertise on your team.
Your white-label partner for design, web, film, development and AI. You lead the client relationship. We take care of the agreed discipline – under your brand or openly as part of your team.
Enquire about a partnership How we work together
Agency experience since 2002 · newways.consulting since 2026
German, English and Spanish · locally, across Europe and on selected international projects
01 · Your agencyYou lead the project.
02 · Our contributionWe complement your team.
03 · Your clientYour brand stays yours.
A look at our public work. White-label projects stay confidential.
01 · Two ways
White-label or open. You decide per project.
For advertising, digital, marketing, web and consulting agencies that need capacity or specialist know-how. Some clients should only ever know your agency; with others it helps to have the specialist at the table. Both work, and you can switch from one project to the next.
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Your brand
White-label
Your client only sees you.
- Who it is for
- Agencies that want to offer a service without having it in-house, or that need to absorb a peak in workload.
- How it works
- We work in the background, in your tools and under your name. Client contact, presentations and invoicing the client stay with you.
- What we commit to
- No branding of our own in the deliverables
- No contact with your clients without your approval
- Non-disclosure agreement on request
- No use as a reference without your consent
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Your agencynewways.consulting
Openly as a partner
You bring the specialist along.
- Who it is for
- Agencies that need a named expert for AI, development or strategy, including in front of the client.
- How it works
- We appear as newways.consulting, as part of your project team. You lead the project; we are responsible for our field and join client meetings, remotely or on site.
- What we commit to
- The client relationship stays with you
- Client meetings only in agreement with your project lead
- No offers of our own to your clients
- Clear roles: who is responsible for what is set out in the quote
02 · Services for agencies
Seven disciplines. Separately or as a package.
As an agency partner for AI, development, web, marketing, consulting, design and film, we take on the kind of work we have already done for our own clients and products. Each discipline shows where you can see it.
- 01
AI & automation
Assistants, agents and automated workflows, where data, process and a decision-maker are in place. First we check whether it pays off, then comes a pilot.
In use: the advisory assistant on this website, the AI advisor for MARCO Real Estate and the assistant in newways.suite. Try the assistant
- 02
Development
Websites, web apps, mobile app development for iOS and Android, integrations and custom software.
Our own products: newways.suite, SENYA (in private pilot) and BeachPass Mallorca.
- 03
Web design
Multilingual websites and landing pages built for Google and AI search. Fonts, scripts and our own media are hosted alongside the website; external integrations are agreed separately.
- 04
Marketing consulting
Campaigns, ads on Google and social networks, social media management with an editorial plan and measurement.
Earlier work includes the World Cup campaign for Jim Beam and the festival marketing for Wacken Rocks. Social media today
- 05
Business consulting
Strategy, processes and sales: mapping and streamlining workflows, lead handover, quoting and follow-up routines.
- 06
Design
Brand, logo, corporate design, visual language, tone of voice and guidelines.
For example, the logo and corporate design for MARCO Real Estate. View the case
- 07
Film & content
Brand films, spots and reels, produced with AI support and combined with real footage, plus copy in German, English and Spanish.
03 · Working together
How we work together. In five steps.
From the first message to the handover. Each step has a result before the next one begins.
- 01 · your message
Enquiry
You tell us what it is about: project, scope, timeframe, white-label or open. A few sentences are enough, with no client names if you prefer.
- 02 · one conversation
Briefing
In the first conversation we clarify goals, roles, tools and deadlines. If you wish, we sign a non-disclosure agreement beforehand.
- 03 · in writing
Quote
You receive a written quote: a fixed price per package or time and materials, whichever suits the project.
- 04 · in your tools
Delivery
We work in your tools and channels, with regular check-ins and one point of contact: Marco Lohmann.
- 05 · to you
Handover
You receive files, access credentials and source code with brief documentation, ready for your client. Maintenance and further development on request.
04 · Why newways
We know agencies from the inside.
From 2002, Marco Lohmann worked under the names eform Werbeagentur and Lohmann Media Consulting for corporations and other businesses, including OeTTINGER Brauerei and e-Plus/BASE. He delivered white-label projects for major international agencies in the United Arab Emirates, Asia, Switzerland, Austria, Sweden, Norway and Denmark.
From 2016, he gradually sold and handed over his client accounts. He then ran a real estate company in Germany. Since 2026, he has brought this agency and business experience to newways.consulting and its own software products, while also running MARCO Real Estate in Mallorca.
- 20+years of marketing, sales and digital, on record since 2002
- 470+Projects for businesses of different sizes
- 25+industries, from telecoms to the trades
- 3working languages: German, English, Spanish
- Earlier brands · 2007 to 2014Jim Beam, Oettinger, 5,0 Original, BASE · E-Plus, Strato, Wacken Rocks, emevo.
- Our own productsnewways.suite, SENYA (in private pilot) and BeachPass Mallorca, developed in-house. Proof that we do not just advise, we build.
- Central European TimeBased in Palma de Mallorca. Remote as a rule, on site when it helps.
- One point of contactMarco Lohmann leads every project himself. Behind him, a network for development, design, copy and production.
05 · Confidentiality
Your client stays your client.
These rules apply to every white-label project. If you wish, we put them in writing in a non-disclosure agreement before the first briefing.
- Non-disclosure agreement on request, before the first briefing
- No branding of our own in the deliverables: no logo, no credit, no mention in the source code
- No contact with your clients without your approval
- No poaching: we make no offers of our own to your clients
- Rights of use and source code pass to you or directly to your client once paid; third-party components remain under their own licences
- No use as a reference unless you agree
06 · Frequently asked questions
What agencies ask first.
What does white-label mean when working with you?
We deliver under your brand, from white-label development to design. Your client sees your agency, your presentation and your invoice. Our name appears neither in the deliverables nor in contact with the client, and we do not list the project as a reference unless you agree.
Will you talk to my clients?
Only if you want us to. With white-label, client contact stays with you and we work in the background. As an open partner we join client meetings, remotely or on site, in agreement with your project lead. We never make offers of our own to your clients.
Are you a freelancer or an agency?
Both, depending on what your project needs. You book us like a freelance consultant for agencies: one fixed point of contact who does the work himself. Behind him stands newways.consulting, with a network for development, design, copy and production when a project needs more hands.
How do you invoice?
We invoice you, not your client. Depending on the project, as a fixed price for a clearly defined package or on a time-and-materials basis. What you charge your client is up to you.
Which languages and countries do you work in?
In German, English and Spanish. We are based in Palma de Mallorca. We work with clients locally, across Europe and on selected international projects, arranging meetings together across time zones. In his earlier agency career, Marco Lohmann delivered white-label projects for major international agencies in the United Arab Emirates, Asia, Switzerland, Austria, Sweden, Norway and Denmark.
Who owns the rights and the source code?
You or your client, as agreed with us. Once paid, we transfer the rights of use and hand over source code, files and access credentials. The exceptions are our own products, such as newways.suite, and third-party components such as fonts, music, imagery and code libraries: their own licences apply, and we disclose them to you.
How quickly can you start?
That depends on the scope and on what is currently running. When we reply to your enquiry, we give you a start date we can keep. If a project is not a good fit for us, we say so straight away.
07 · Enquiry
Which project needs extra hands?
Confidential, no obligation, one point of contact.
Briefly describe the project, scope and timeframe. We do not need your client's name for that.
- Phone+34 871 242 440
- WhatsApp+34 608 097 990
- Emailmlo@newways.consulting