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Work
Brands, websites, films and our own software. Discover what happens when design, technology and strategy come together.
01 · Current cases
Six perspectives on branding, websites and film, with the decisions and services behind them. DEZENTA shows a current work in progress.
Case 01 · Insurance intermediary · Hanover
A website that starts with life. Four life chapters connect an illustrated world with nine topic pages, an optional guided questionnaire and a personal enquiry. Generous imagery draws visitors in; clear paths lead to a conversation with Jan.
Explore the Jan versichert project www.jan-versichert.de
Case 02 · Kitchen planning & interiors
In development · Preview
An empty room becomes a kitchen as you scroll. The preview combines a staged build-up with four kitchen ranges, short detail films and a path to a consultation. The idea: keep the same room as a reference and make changes easy to understand.
Explore the kitchen build-up & project story View the DEZENTA preview
Case 03 · Property, construction and interiors · Hanover
Property, construction and interiors under one brand. The new website gives each business area its own pages and film loops. The project includes the brand film “An eye for possibilities” and content prepared for Google and AI search.
Explore the project www.wohnwertimmobilien.eu
Case 04 · Trades · Hanover and Laatzen
A trade business established in 1927, now with a new digital presence. Clear service pages and direct enquiry routes make its work visible. A colour assistant previews rooms in chosen colours; structured content supports Google and AI search.
Explore the project malerfachbetrieb-canis.de
“I have worked with Mr Lohmann for as long as I can remember. He is creative, professional and has unrivalled technical expertise.”
Case 05 · Beauty & wellness · Langenhagen near Hanover
A new website for the 220-square-metre institute, with online booking, an interactive body map and an animated logo. A portrait brand film brings its atmosphere to the screen: from the noise of the city into the quiet.
Explore the project View website
Case 06 · Our own venture · Real estate · Palma
For our own estate agency in Palma, we developed the brand, website and films. The trilingual site combines property listings with an AI adviser and an island guide featuring 87 places. Brand films, reels and social media extend the identity.
www.marco-mallorca.com
02 · Our own products
We also build for needs of our own. Our products show how we bring design, software and AI together in useful applications.
iPhone & iPad · available
Discover Mallorca. Make the day your own.
Find places, explore the map, save favourites and put together a day plan. A native app connecting local island knowledge with personal planning.
What it demonstrates: Native app development, maps and clear user journeys.
Develop a mobile app for iOS & Android BeachPass on the App Store
Upgrade within BeachPass · one-time purchase
Turn day ideas into a travel plan.
The Pro upgrade adds multiple plans, travel profiles and PDF and calendar export to BeachPass. Available in the same app as a one-time purchase, without a subscription.
What it demonstrates: Product development, in-app purchases and useful export features.
Explore BeachPass with Pro
Web software · available
From the quote to the shared project.
Customers, quotes, projects, tasks, time tracking and invoices in one system. The client portal brings collaboration together; agents and assistants prepare suggestions for approval.
What it demonstrates: Business workflows, client portals and AI with approval steps.
Explore the Suite
Private Instagram pilot
Virtual social media manager for every industry.
SENYA connects brand knowledge, content planning and assisted communication. In the private pilot, we are testing workflows with approval steps and human handover. Not yet publicly available to book.
What it demonstrates: Brand logic, content workflows and responsible AI assistance.
Explore SENYA and the pilot
Our own CMS · exclusively for our clients
Your website. Simply up to date.
Edit text and images where you see them. Our exclusive content system preserves the designed website experience and connects content editing with drafts, approvals and versions.
What this demonstrates: Visual editing, controlled workflows and the connection between design and technology.
Discover nwContentSuite03 · Milestones
These milestones trace Marco Lohmann’s professional career. It began in 2002 with eform Werbeagentur and Lohmann Media Consulting. newways.consulting was established in Palma in 2026.
Earlier agency work · 2007 to 2014
From Marco Lohmann’s work with eform Werbeagentur and Lohmann Media Consulting: campaigns, brand identities and digital applications for corporations and other clients. These projects belong to that earlier agency period, before the launch of newways.consulting.
From the campaign idea to retail. A World Cup promotion with code redemption.
A brand identity for web and app. Recognisable across different screens.
Its own colour palette and campaign site. A distinct identity for the secondary brand.
Images show project visualisations. The dates refer to the original work.
Across different industries.
Oettinger2011 · Brand identity
BASE · E-Plus2007 · Brand and sales
Strato2010 · Hosting
Wacken Rocks2007 · Festival marketing
emevoMobilityNext step
Send us your website or tell us what you have in mind. You will receive an initial assessment explaining what we would do and what it would cost. Your point of contact is Marco Lohmann.
Design·Technology·Strategy
A clear next step
An outside perspective on design, technology and strategy. Receive two strengths, three specific recommendations and a practical first step.
Request your free Digital Marketing Check Individually prepared. Personally reviewed. No obligation.
