Founder and network
One point of contact.
One curated network.
There is one name at the front and specialists behind it. Marco Lohmann runs every project himself; development, design, copy and production come from a network grown over twenty years. No account layer, no agency façade.
The person behind the network
Twenty years,
two industries,
one principle.
Hey, Hallo, Hola, Hello — depending on where you are sitting. My name is Marco Lohmann.
You may not know me, but you almost certainly know one of my former clients. I have advised international brands on brand, tech, web and sales — and learned that the most expensive decision is rarely the wrong technology. It is the right one at the wrong time.
Today I bring that to the place where AI is forcing a great many decisions. I know how to lead interdisciplinary teams to a result. And I will tell you when a tool does not solve your problem.
From 2002 to 2017 my own agency group — beverage brands, international airports and hotels in Europe, Asia and the Arab Emirates. After the sale, building a specialised real estate agency in Germany and Spain. Since 2026 brought together in Palma.
- 20+Years in marketing, sales and digital — on record since 2002.
- 470+Projects for small and medium-sized businesses.
- 25+Industries — from telecoms to the trades.
- 1Point of contact. No account layer, no handing you on.
Milestones 2002 – 2026
- 2002
Founded online agency & IT
Started as an online agency and software specialist.
- 2005
Own advertising agency
Expanded with an in-house ad agency — around 60 SME and B2C clients.
- 2007
E-Plus / BASE · Wacken Rocks
Brand and sales projects in mobile telecoms, festival marketing.
- 2010
Oettinger · 5,0 Original
Brand management and trade marketing in the brewing industry.
- 2013
International structure
Partner agencies in Germany, Austria, Switzerland and the UAE.
- 2014
Jim Beam — World Cup
Nationwide brand promotion: concept, execution, retail.
- 2015
Two international airports
B2C software and app development.
- 2016
Agency sale
Successful sale of the agency group.
- 2018–25
Real estate
Projects and property marketing in Germany and Mallorca.
- 2026
newways.consulting, Palma
All competencies under one roof: AI, processes, brand, web — one point of contact, behind it a curated network.
Curated expert network
One point of contact,
as many hands as the project needs.
An agency keeps capacity on the books and has to keep it busy. A network is assembled for the task and dissolved afterwards. You pay for capability rather than utilisation — and still always speak to the same person.
- Technology
Development & AI
Web, app and automation — from a native iOS app to our own project software with AI assistance in daily operation.
- Design
Design & production
Brand, interface and print. Laid out as a system, so it keeps working without an agency.
- Language
Copy & editing
Positioning in sentences that hold up in a sales conversation — German, Spanish, English.
- Reach
Partner agencies
Established partners in Germany, Austria, Switzerland and the Arab Emirates.
- 01
Selected, not advertised
Everyone in the network has already delivered with us. New people come through a recommendation and a project — not through a portal.
- 02
Coordination stays here
You are not running a project with four suppliers. Briefing, scheduling and quality run across one table.
- 03
Knowledge stays in the building
What gets built is operable without us afterwards. We make ourselves dispensable, not indispensable.
The network grows with the projects. Permanent team members will appear here as soon as they join.
Company film
Two minutes
that explain the rest.
The film starts only when you click. Until then no connection to YouTube is made.
The first step
Ask first.
Book a call later.
The assistant knows how we work, our four fields of practice and the usual places things go wrong — in AI projects as much as in brand, sales and internal structure. It answers in plain language. What it does not know, it says.
No sign-up, no email address, no sales call. Answers are an initial assessment, not binding advice.
Hello. I answer questions on AI, processes, brand and sales — honestly and without a sales pitch. What are you working on?
Frequent questions
What does the initial review cost?
Nothing. The first conversation and the assessment are free and without obligation. A price only comes up once the scope and goal of a project are clear.
How do I know whether our processes are ready for AI?
Three things: the workflow can be described, the relevant data sits in one place, and someone is authorised to decide on the outcome. If one is missing, the process work comes first.
How long does a pilot take?
One use case, six to eight weeks, one measurable result. No rollout on a hunch.
Do you work with clients in Germany?
Yes. The office is in Palma de Mallorca; the work takes place in Germany, Spain and across Europe — same time zone, German as the project language, Spanish and English as working languages.
Do you only advise on AI?
No. The sweet spot is the intersection of technology and AI, process design, and brand, marketing and sales. Taken separately, the three rarely solve a problem.
What makes newways.consulting different from an agency?
One point of contact with more than 20 years of agency and industry experience, behind him a curated network of specialists rather than an agency façade.
The first step
A grounded assessment
and an honest conversation.
Free and without obligation. You get an assessment, not a presentation.
- Free of charge
- No obligation
- One point of contact
- Since 2002
“New perspectives produce solutions. You get the first one from me personally.”