Consulting since 2002
On the home page technology, process and brand are three chapters. In a project they are one question. This page sets out what actually happens in each field — and how you will know it worked.
Four fields, one point of contact
Four fields, one point of contact, one method: an honest assessment first, then a pilot with a measurable result, then scaling. No rollout on a hunch.
What you can automate — and what you had better not.
Assessed use cases instead of a platform decision on a hunch.
First the method, then the tool.
A workflow you can describe — the precondition for any automation.
Efficiency without conviction is merely cheaper.
Two scales — a corporate portfolio and a business with eight people. The same questions behind both.
A brand that does not hold up in a sales conversation is decoration.
A path on which no enquiry gets left lying around.
Brand work in detail
Brand work is not a budget line for later. It is the decision to behave consistently for years — and the reason automation does not end up sounding like someone else.
What you are, what you are not, and what people pay you for. In sentences that survive a sales conversation.
Values, stance, language. Documented well enough that someone else can apply them.
Logo, colour, typography, imagery — as a system, not a folder of files.
What gets sent, what it is for, and how you will know whether it worked.
Argumentation, proposal documents, follow-up routines. Otherwise the brand stays decoration.
Assistants and automation that still sound like you. Tone of voice is part of the product.
Offer · Web design
Your presence should show what your business can do: a clear message, your own imagery, substance in the text. Plus the technology that now decides whether anyone finds you at all — loading time, Google profile, clean structure and content that AI answer engines can quote.
The first step
The assistant knows how we work, our four fields of practice and the usual places things go wrong — in AI projects as much as in brand, sales and internal structure. It answers in plain language. What it does not know, it says.
No sign-up, no email address, no sales call. Answers are an initial assessment, not binding advice.
Hello. I answer questions on AI, processes, brand and sales — honestly and without a sales pitch. What are you working on?
Nothing. The first conversation and the assessment are free and without obligation. A price only comes up once the scope and goal of a project are clear.
Three things: the workflow can be described, the relevant data sits in one place, and someone is authorised to decide on the outcome. If one is missing, the process work comes first.
One use case, six to eight weeks, one measurable result. No rollout on a hunch.
Yes. The office is in Palma de Mallorca; the work takes place in Germany, Spain and across Europe — same time zone, German as the project language, Spanish and English as working languages.
No. The sweet spot is the intersection of technology and AI, process design, and brand, marketing and sales. Taken separately, the three rarely solve a problem.
One point of contact with more than 20 years of agency and industry experience, behind him a curated network of specialists rather than an agency façade.
The first step
Free and without obligation. You get an assessment, not a presentation.
“New perspectives produce solutions. You get the first one from me personally.”
